Privacy policy

Privacy Policy

Last updated: September 6, 2026

Your Privacy Matters at The Ugly Duckling

At The Ugly Duckling, we believe trust—like every treasure we find—is something worth protecting. Whether you're browsing our latest finds, giving a pre-loved treasure a new home, making a purchase, arranging local pickup, or simply visiting our website, we want you to understand how the information you entrust to us is handled.

The Ugly Duckling operates this store and website, including all related information, content, features, tools, products, and services, to provide you, our customer, with a thoughtfully curated shopping experience (collectively, the “Services”).

Our online store is powered by Shopify, which provides the ecommerce technology and services that enable us to provide the Services to you.

This Privacy Policy explains how we collect, use, process, retain, and disclose your personal information when you visit or use our Services, make a purchase or other transaction, communicate with us, or otherwise interact with The Ugly Duckling.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, use, retention, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have had an opportunity to review this Privacy Policy and understand the privacy practices described here.

Where Even the Forgotten Can Be Beautiful.™

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. Personal information generally does not include information collected anonymously or information that has been de-identified so that it cannot reasonably be linked to an identifiable individual.

Depending on how you interact with The Ugly Duckling, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact information, such as your name, email address, telephone number, billing address, and shipping address.
Financial and payment information, such as payment-card information, financial-account information, transaction details, form of payment, payment confirmation, and related payment information.
Account information, such as your username, password, security information, preferences, and settings.
Transaction and shopping information, including products you view, place in your cart or wishlist, purchase, cancel, or otherwise interact with, as well as information about previous transactions.
Communications with us, including information you provide when contacting us with questions, customer-service requests, or other communications.
Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information, including information regarding when and how you access, navigate, or interact with our Services.

Where We Get Personal Information

We may collect personal information:

Directly from you, such as when you make a purchase, create an account, communicate with us, arrange pickup or delivery, or otherwise provide information to us.
Automatically through our Services, including information received from your device and through cookies and similar technologies.
From Shopify and other service providers that provide technology or process information on our behalf.
From business partners and other third parties, as permitted by applicable law.

How We Use Your Personal Information

We use personal information to operate The Ugly Duckling and provide you with a safe, convenient, and personalized shopping experience.

Providing and Improving Our Services

We may use your information to process payments and orders, fulfill purchases, arrange shipping or local pickup, maintain customer accounts, remember preferences, provide notifications, offer customer support, enable reviews, recommend products, and improve and personalize our Services.

Marketing and Advertising

We may use personal information to provide marketing or promotional communications by email, text message, postal mail, or other permitted means and to provide or support advertising for our products and Services.

This may include advertising based on products you've viewed, purchased, placed in your cart, or otherwise interacted with, as permitted by applicable law.

Security and Fraud Prevention

We may use personal information to authenticate accounts, provide secure payments and shopping experiences, detect and investigate suspected fraud or illegal or malicious activity, protect our customers, and secure our Services.

If you create an account, you are responsible for keeping your login credentials secure. Please do not share your password or other account-access information with others.

Communicating With You

We use personal information to answer questions, provide customer service, communicate about orders and pickups, respond to requests, and maintain our relationship with you.

Legal and Compliance Purposes

We may process personal information when reasonably necessary to comply with applicable laws, respond to valid legal processes or governmental requests, participate in litigation or civil discovery, protect our legal rights, or enforce our Terms of Service and other policies.

How We Disclose Personal Information

Running an online store requires help from trusted technology and service providers. We may disclose personal information when reasonably necessary for legitimate business purposes and as described in this Privacy Policy, including:

With Shopify and vendors providing services such as payment processing, technology, analytics, customer support, cloud storage, fulfillment, and shipping.
With business and marketing partners that help us advertise and market our products and Services.
When you request, direct, authorize, or consent to disclosure, such as when information must be provided to a shipping carrier to deliver your order or when you use third-party integrations.
With affiliates or organizations within our corporate group, if applicable.
When reasonably necessary in connection with a merger, restructuring, bankruptcy, sale, or similar business transaction.
When required to comply with applicable law, subpoenas, warrants, court orders, or other valid legal processes.
When reasonably necessary to protect The Ugly Duckling, our Services, customers, users, or others.

Depending on where you live, you may have the right to opt out of certain uses or disclosures of personal information for targeted advertising or activities legally considered a “sale” or “sharing” of personal information.

You may exercise applicable opt-out rights through the Data Sharing Opt-Out page provided on our website.

Our Relationship With Shopify

The Ugly Duckling's online store is hosted and powered by Shopify.

Shopify collects and processes certain personal information about your access to and use of our Services so that Shopify can provide and improve its ecommerce services.

Information submitted through our store may be transmitted to and processed by Shopify and other service providers, including providers located outside the country where you live.

We may also use Shopify features that incorporate information from your interactions with The Ugly Duckling, Shopify, and other Shopify merchants to provide and improve certain services and features. In circumstances where Shopify independently determines how such personal information is processed, Shopify is responsible for that processing and for responding to applicable requests concerning those activities.

You can review Shopify's Consumer Privacy Policy and Privacy Portal for additional information about Shopify's privacy practices and applicable rights.

Third-Party Websites and Links

Our Services may contain links to websites, social-media platforms, payment services, or other online services operated by third parties.

If you follow a link to a website or service that The Ugly Duckling does not control, we encourage you to review that third party's privacy policy, security practices, and terms.

We are not responsible for the privacy, security, accuracy, or practices of third-party websites or services merely because our website contains a link to them.

Information you voluntarily post in public or semi-public areas, including social-media platforms, may also be visible and usable by others.

Children's Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe a child has provided personal information to us, please contact us using the information below so that we can review the request and take appropriate action.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms may be defined under applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable measures designed to protect personal information. However, no security system or method of transmitting information over the internet is completely secure, and we cannot guarantee absolute or “perfect” security.

Please avoid sending sensitive or confidential information to us through unsecured communication channels.

How long we retain personal information depends on several factors, including whether it is necessary to maintain your account, complete transactions, provide Services, comply with legal or accounting obligations, resolve disputes, prevent fraud, or enforce contracts and policies.

Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information. These rights are not absolute and may apply only in particular circumstances.

These rights may include:

Right to Know or Access — You may have the right to request information about personal information we maintain about you.
Right to Delete — You may have the right to request deletion of certain personal information, subject to applicable exceptions.
Right to Correct — You may have the right to request correction of inaccurate personal information.
Right to Data Portability — You may have the right to obtain a copy of certain personal information in a portable format.
Right to Opt Out of Sale or Sharing/Targeted Advertising — Depending on applicable law, you may have the right to opt out of certain processing or disclosure of personal information for targeted advertising or activities legally defined as a sale or sharing.

Where applicable, you can submit a request through our website's privacy controls or contact us using the information at the end of this policy.

Global Privacy Control and Do Not Track

If you visit our website with a supported Global Privacy Control (GPC) opt-out preference signal enabled, we will process the signal as required by applicable law for the browser or device sending the signal.

Where Shopify is able to associate the device with a Shopify account, the request may also be applied to that account.

Other than supported Global Privacy Control signals, our Services may not respond to other browser-based “Do Not Track” signals.

Marketing Communications

You may unsubscribe from promotional emails at any time by selecting the unsubscribe option included in those communications.

Even after unsubscribing from promotional communications, we may still send non-promotional communications necessary to service your account or transactions, such as order confirmations, pickup notifications, shipping information, or important customer-service messages.

Exercising Your Rights

You may exercise applicable privacy rights using the methods provided through our Services or by contacting us using the information below.

We will not discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before completing certain requests. Where permitted by applicable law, you may also designate an authorized agent to submit a request on your behalf. We may require appropriate proof of that authorization and may ask you to verify your identity directly with us.

We will respond to verified requests within the time required by applicable law.

California Privacy Information

Because The Ugly Duckling operates in California and serves California consumers, California residents may have privacy rights under applicable California privacy laws.

Depending on which California privacy laws apply to The Ugly Duckling and the particular circumstances, California consumers may have rights concerning access to, correction of, deletion of, and information about certain personal information, as well as rights concerning certain sales or sharing of personal information.

Where required by applicable law, The Ugly Duckling will honor applicable opt-out preference signals, including Global Privacy Control, and will not discriminate against a consumer for exercising applicable privacy rights.

Our Privacy Policy also describes the categories of personal information we collect, the sources from which that information may be obtained, our purposes for using it, and the circumstances under which information may be disclosed.

Complaints

If you have a concern or complaint regarding how we handle personal information, please contact us using the information below.

Depending on where you live, you may also have the right to appeal certain decisions regarding a privacy request or lodge a complaint with an appropriate privacy or data-protection authority.

International Transfers

We, Shopify, or our service providers may transfer, store, or process personal information outside the state, province, or country where you live.

Where applicable law requires specific safeguards for international transfers—including certain transfers from the European Economic Area or United Kingdom—recognized transfer mechanisms may be used, such as approved Standard Contractual Clauses or equivalent legally recognized safeguards.

Changes to This Privacy Policy

As The Ugly Duckling grows, our Services, technology, and privacy practices may change.

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

When we update this Privacy Policy, we will post the revised version on our website, update the “Last updated” date, and provide any additional notice required by applicable law.